Snapchat's Dreams Feature: Transform Your Selfies With AI Magic Is A New Trend

Snapchat Dreams Feature aims to monetize generative AI with MyAI initially for premium subscribers and Dreams featuring both free and premium options. The technology may have quirks but promises captivating results, making Snapchat an enticing platform for AI creativity in the ever-evolving landscape of generative AI.

Snapchat Dreams Feature is an new exciting new feature, powered by generative AI, known as "Dreams." This innovative addition draws parallels to the app's iconic AR effects, or lenses, but with a captivating twist. Instead of real-time camera effects, Dreams utilizes generative AI to transform users' selfies into captivating and fantastical images, turning their personas into entirely new identities.

Located within the app's "memories" section, Dreams guides users through a creative journey. It begins by prompting users to capture selfies from different angles. From there, the app generates a series of eight mesmerizing images, each inspired by themes like "time travel" or "alternate universes." In the future, Snapchat plans to enable users to include their friends' likenesses in their Dreams creations.

This marks Snapchat's latest foray into generative AI, following the introduction of the MyAI chatbot earlier this year, powered by OpenAI's models. Dreams employs open-source tools and internal data to weave its AI magic, although specific partnership details remain undisclosed.

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Notably, Snapchat is leveraging the allure of generative AI as a revenue stream. MyAI initially debuted as an exclusive feature for Snapchat+ premium subscribers before becoming accessible to all users this spring. The platform has since introduced exclusive perks for subscribers, such as MyAI's ability to respond to photo Snaps with AI-generated images.

Similarly, Dreams offers both free and premium components. Non-Snapchat+ subscribers can access one "pack" of eight AI-generated selfies (choose wisely), while subscribers enjoy monthly access to one pack. Snapchat plans to regularly update Dreams with fresh themes and styles. For an additional pack, all users can make a convenient $0.99 in-app purchase.

In practice, the AI-generated images in Dreams may exhibit some of the typical quirks seen in AI-based image generators. However, the potential for captivating and unique results is undeniable. With over 10 billion messages exchanged with MyAI, Snapchat users are sure to find the allure of Dreams irresistible. As generative AI tools become increasingly exclusive, Snapchat's offerings might just be the ideal destination for those eager to explore the wonders of AI creativity.

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