Adobe launch Firefly, AI-Powered Creative Marvel Now Offering New Tools in multiple languages

Adobe launches Firefly, an AI model integrated into its creative services like Photoshop and Illustrator. It offers features like text prompts in multiple languages, background manipulation, and image generation.

Adobe, the creative software giant, has officially launched its game-changing AI model, Firefly, along with an innovative web application. This cutting-edge AI-assisted tool is seamlessly integrated into Adobe's suite of services, spanning Photoshop, Illustrator, Express workflows, and the GenStudio solution.

With Firefly's awe-inspiring capabilities at their disposal, creators now have unprecedented opportunities to harness generative AI in profoundly creative and productive ways. According to David Wadhwani, President of Digital Media Business at Adobe, "Firefly's breathtaking capabilities combined with the rich tooling of our Creative Cloud apps, Express, the Firefly web app, and Adobe Experience Cloud give creators unparalleled opportunities to work with generative AI in new, rich, and productive ways."

Firefly boasts a remarkable array of features, including text prompts available in over 100 languages, background removal and addition, regenerative recoloring, custom image generation, and generative fill. This versatile tool promises to revolutionize the creative landscape.

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As part of its commercial release, Adobe is providing generative credits to existing Creative Cloud, Express, and Firefly subscribers. Once these credits are depleted, users can opt for additional payments to continue leveraging Firefly's capabilities.

Additionally, Adobe Firefly for Enterprise is now available for businesses, trained on a vast repository of Adobe Stock images, openly licensed content, and public domain material with no copyright restrictions. The company is also actively working on allowing businesses to customize the model using their in-house assets to generate bespoke content.

Express Premium users can now harness Firefly's power to add captivating text effects, edit images, and generate images effortlessly with simple text prompts. In a move echoing Google's commitment to transparency, Adobe is introducing content credentials to indicate that assets were created using generative AI. This trust-building feature is supported by the open-source Content Authenticity Initiative (CAI).

However, Adobe users should be aware that prices for several subscription products are set to increase by $2 to $5 per month, commencing in November. This strategic move by Adobe underscores the value and innovative capabilities that Firefly brings to its suite of creative tools.

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