Snapchat Dreams Feature aims to monetize generative AI with MyAI initially for premium subscribers and Dreams featuring both free and premium options. The technology may have quirks but promises captivating results, making Snapchat an enticing platform for AI creativity in the ever-evolving landscape of generative AI.
Located
within the app's "memories" section, Dreams guides users through a
creative journey. It begins by prompting users to capture selfies from
different angles. From there, the app generates a series of eight mesmerizing
images, each inspired by themes like "time travel" or "alternate
universes." In the future, Snapchat plans to enable users to include their
friends' likenesses in their Dreams creations.
Notably,
Snapchat is leveraging the allure of generative AI as a revenue stream. MyAI
initially debuted as an exclusive feature for Snapchat+ premium subscribers
before becoming accessible to all users this spring. The platform has since
introduced exclusive perks for subscribers, such as MyAI's ability to respond
to photo Snaps with AI-generated images.
Similarly,
Dreams offers both free and premium components. Non-Snapchat+ subscribers can
access one "pack" of eight AI-generated selfies (choose wisely), while
subscribers enjoy monthly access to one pack. Snapchat plans to regularly
update Dreams with fresh themes and styles. For an additional pack, all users
can make a convenient $0.99 in-app purchase.
In practice,
the AI-generated images in Dreams may exhibit some of the typical quirks seen
in AI-based image generators. However, the potential for captivating and unique
results is undeniable. With over 10 billion messages exchanged with MyAI,
Snapchat users are sure to find the allure of Dreams irresistible. As
generative AI tools become increasingly exclusive, Snapchat's offerings might
just be the ideal destination for those eager to explore the wonders of AI
creativity.
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